Cookie Policy

This policy explains how we use cookies on

Date of posting: 23 / 04 / 2021

Cookie notice

You should be aware that when you access or use our content, products and services via, we may collect information from your devices through the use of 'cookies'. Cookies perform various different functions, and the purpose of this policy is to give you a clearer understanding of: 

• What cookies are

• Why do we use cookies

• Which types of cookies we use and for what purposes

What are cookies?

Cookies are small text files containing a small amount of information that are downloaded to your device when you visit a website. Your browser makes cookies available each time you visit our websites.

Why do we use cookies?

Cookies help us improve our websites, help provide you with the best experience when you visit our websites and when we communicate with you, and deliver Crowdfunder and UNICEF UK adverts relevant to you and your interests when you visit other websites. We may use both 1st party and 3rd party cookies. 1st party cookies are set by Crowdfunder, 3rd party cookies are set by a partner (including UNICEF UK) on our behalf.

Cookies and similar technologies (such as web beacons (pixels), device fingerprinting or server logging) help us to:

• Personalise the website to your requirements.

• Avoid asking you to register or complete details twice.

• Estimate the number of visitors to our site, including the source and patterns relating to this traffic.

• Understand how visitors use the site, and how we can enhance this experience.

• Measure the effectiveness of our marketing communications, for example by telling us if you have opened an email we have sent you.

• Display relevant advertising to you when you visit other websites.

You are able to set your devices to accept all cookies, to choose the types of cookies you accept, to notify you when a cookie is issued, or not to receive cookies at any time. For instructions on how to do this visit

Because we respect your right to privacy, you can also choose to change your cookie preferences to prevent non-essential cookies being set by our website using the cookie notice that appears when you first visit our website or by using the button below.

Cookie list

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are primarily 1st party (controlled by Crowdfunder) cookies and are essential in order to enable you to move around our website(s) and use its features. Without these cookies services like making a pledge cannot be provided. We do not ask for your permission to set these cookies as we believe that it is in Crowdfunder’s legitimate interests to set essential cookies and we do not believe that this affects your privacy rights; however, you can set your browser to block or alert you about these cookies; if you do, please remember that some parts of our site may not work.

Cookie set by Cookie set Cookie type Lifespan
Crowdfunder __cf_bm First party 0
Crowdfunder __cfduid First party 30
Crowdfunder _dc_gtm_UA-xxxxxxxx First party 0
Crowdfunder intercom-id-ohx9ivi5 First party 270 __cfduid Third party 30
Crowdfunder intercom-session-ohx9ivi5 First party 7
Crowdfunder cf_chl_cc_xxxxxxxxxxxx First party 0
Crowdfunder cf_chl_prog First party 0
Crowdfunder cf_chl_2 First party 0

Performance Cookies

These cookies are primarily 1st party (controlled by Crowdfunder) and collect information about how visitors use our website, for instance which pages supporters go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies you personally. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Cookie set by Cookie set Cookie type Lifespan
Crowdfunder _hjTLDTest First party 0
Crowdfunder _hjIncludedInSessionSample First party 30
Crowdfunder _uetvid First party 16
Crowdfunder _hjFirstSeen First Party 0
Crowdfunder _gclxxxx First Party 90
Crowdfunder _gid First Party 1
Crowdfunder _ga First Party 730
Crowdfunder hjAbsoluteSessionInProgress First Party 0
Crowdfunder _hjid First Party 365 _hjIncludedInSessionSample Third party 0

Functional Cookies

These are primarily  1st party (controlled by Crowdfunder) cookies that allow our website to provide enhanced, more personal, or more effective features, such as embedded videos, live chat or web forms.

Cookie set by Cookie set Cookie type Lifespan
Crowdfunder __tld__ First party 0
Crowdfunder ajs%3Atest First party 365
Crowdfunder ajs%3Acookies First party 365
Crowdfunder ajs_anonymous_id First Party 365

Targeting Cookies

These are primarily 3rd party (controlled by our partners including UNICEF UK) cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with Crowdfunder’s [or UNICEF UK’s] permission. They remember that you have visited our website and this information is shared with other organisations (such as advertisers), so that you may see adverts relating Crowdfunder or UNICEF UK’s work on other websites you visit. If you do not allow these cookies, you will not experience our targeted advertising across different websites; you may still see Crowdfunder or UNICEF UK adverts elsewhere online, but these will not be connected to your previous activity on our website.

Cookie set by Cookie set Cookie type Lifespan
Crowdfunder cf_chl_seq_xxxxxxxxxxxxxxxxxxxxx First party 0
Crowdfunder ajs_user_id First party 0
UNICEF UK _fbp Third party 90
Crowdfunder _uetsid First Party 1 (UNICEF UK) personalization_id Third Party 730 (UNICEF UK) MUID Third Party 390 (UNICEF UK) Third Party 0

Contact us

You can find out more about cookies at and

If you have any questions about how we use Cookies, you can contact us by emailing [email protected]

Donations made to UNICEF’s VaccinAid appeal will go towards UNICEF’s work to purchase and deliver Covid-19 vaccines, tests and treatment to bring an end to the pandemic. In the unlikely event that the funds raised exceed UNICEF’s funding requirements for this appeal, your donation will go towards the Children’s Emergency Fund.